It Takes Two

The Global Poverty Project and Women Deliver are co-creators of a new family planning advocacy campaign, It Takes Two. The campaign aims to raise awareness of, increase demand for, and improve access to family planning information and services around the world. It Takes Two inspires and motivates young men and women in both developed and developing countries to take action in support of improving access to family planning services and information, putting pressure on governments to honor their FP2020 commitments and catalysing significant change in this area. The campaign harnesses the power of social media to “gamify” family planning and encourages young people to take action to support family planning in fun and powerful ways.